EcoTraders is one of a handful of consulting firms worldwide dedicated only to carbon management, and has been active since the early days of the Kyoto carbon markets at 2003. EcoTraders offers a "carbon footprint" calculation compatible with international verification tailored to the client's business needs.
Global warming presents both the business and public sector with multiple challenges. Many international corporations have set greenhouse gas emission reduction targets for their activities. In order to meet these targets, they must first calculate their "carbon footprint", which is the amount of greenhouse gases emitted to the atmosphere by the firm's activities.
Calculating the "carbon footprint" provides companies with several advantages, from increase in sales and identifying opportunities through saving energy expenses, to a contribution to the company's image and positioning as a leading firm.
With a few simple actions, every organization can position itself as a leader in the international campaign to fight global warming while at the same time achieving real savings in operational costs.
Many international corporations have joined the campaign to fight global warming. WAL-MART, GOOGLE, and UNILEVER are just a small portion of the growing list of leading firms which have taken action in order to reduce greenhouse gas emissions. As part of their policy, these firms integrated their emissions reduction targets into management compensation programs and requested each supplier in the supply chain to measure and report the "carbon footprint" of its products.
The advantages of calculating and reporting a "product carbon footprint" include: increase in sales, recognition as preferred supplier, better shelf positioning, savings in energy expenses, improvement of the internal and external organization's image and preparation to future regulation.
Many leading brands choose to calculate their product's carbon footprint. As a result of the calculation process, it is possible to identify and focus on emission "hot spots" in order to reduce greenhouse gas emissions. The carbon footprint calculation process also results in savings in energy expenses and improves the imaging and differentiation of the product and the brand.
In order to best communicate the product carbon footprint calculation results to clients, employees, and investors, the results are marked on the product's packaging as a Carbon Label, similar to the marking of nutritional values.
Just like the product carbon footprint, it is also possible to calculate a carbon footprint for an entire organization, also known as "carbon inventory". Many organizations choose to calculate their carbon inventory as part of a process to identify potential energy efficiency actions and achieve savings in energy expenses.
Calculating its carbon inventory also make possible for organizations and companies to report their results in regulatory or voluntary mechanisms, such as the CDP – Carbon Disclosure Project, or national government reporting schemes.
Carbon Footprint (definition): A carbon footprint is the amount of greenhouse gases (GHG) emitted to the air caused by a defined activity such as: organization, product, country, and building. Unit of measurement: weight of Carbon Dioxide equivalent emitted [ton CO2eq].
Carbon Inventory (definition): A carbon inventory is the amount of greenhouse gases (GHG) emissions to the air caused by an organization's (or country's) activity.
Carbon Label (definition): A carbon label is a marking on the product's packaging of the amount of greenhouse gases (GHG) emissions due to the product's entire lifecycle, from extraction of raw materials, through the production process and to the waste treatment - Cradle to Grave.
Product Carbon Footprint (definition): A product carbon footprint is the amount of greenhouse gases (GHG) emissions to the air caused during the entire lifecycle of a product. In B2B products – Cradle to Gate, in B2C products – Cradle to Grave.
Greenhouse Gases (definition): greenhouse gas is a molecule in the atmosphere which absorbs and returns infra-red radiation which is radiated from the earth, thus contributing to the greenhouse effect. The most abundant greenhouse gas is carbon dioxide (CO2).
For further details regarding Carbon Footprint, please contact EcoTraders Ltd. at 972-3-5616224 or kaplan@ecotraders-global.com or info@ecotraders-global.com

Project Title: Tadbik Pack Shrink Sleeve Product Carbon Footprint.
Location: Carmiel, Israel.
Calculating the product carbon footprint of the shrink sleeves Tadbik Pack ltd. exports to European branches of Food & Beverage international corporations